How I Built This – TRX Randy Hetrick

Randy’s story developing an Alpha product as a Navy SEAL and ending up a market innovator is very inspiring. In this podcast Randy has incorporated some great lessons learned in manufacturing, dealing with counterfeiters, and product protections. His story contains a wealth of great advice for entrepreneurs.

Take aways:

Perseverance.
Branding.
Intellectual property protections, and
Active pursuit and prosecution of knock-offs, and counterfeiters (@20:50 timer).

HOOYAH Randy.


How I Built This – a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.