How I Built This – Southwest Airlines: Herb Kelleher

The story of Southwest Airlines is made better listening to one of its founders Herb Kelleher describe over coming overwhelming barriers to entry, Supreme Court cases, and competing against a handful of monopolistic protected airlines to become of the world’s biggest airlines.

Take aways:

Focus on profitability, not market share.
Have fun, be passionate, don’t look backward.
Maximize productivity.
Innovate to avoid complacency and obsolescence, and
Wild Turkey bourbon helped!

Cheers Herb!

How I Built This – a podcast about innovators, entrepreneurs, and idealists, and the stories behind the movements they built.